Your Guide to SEO and Web Hosting

SEO Optimisation

Is it important to choose a good web hosting company?

If you are a business owner, chances are you know (I would perhaps say heard) a thing or two about SEO. You know that it is important to have your website rank high in search engine results so potential customers can easily find you online. But what you may not know is that your web hosting plays a big role in your SEO. In fact, choosing the right web hosting provider can be the difference between ranking on the first page of Google or being buried on the 20th.

So, how do you choose a web host that will help boost your SEO? Keep reading to find out!

Things to look for from a great hosting company

1. Select a web host with fast speeds.

One of the most important factors in SEO is website speed. Google has even stated that site speed is a ranking factor. So, if you want your website to rank high in search results, you need to make sure it loads quickly. The best way to do this is by selecting a web host with fast server speeds. Otherwise, no matter how well optimised your website is, it will still load slowly and won't rank as high as it could.

Asset ICT takes speed and performance very seriously with continual development of our architecture. When new technologies come available we work on testing and implementing to bring them to you ahead of many other suppliers.

2. Choose a web host with excellent uptime.

Uptime is another important factor when it comes to SEO—and one that is often overlooked. Uptime is the percentage of time that a server is up and running and available to be accessed online. If your website's server is down, people trying to visit your site will see an error message instead of your content. And not only will this frustrate potential customers, but it will also negatively impact your ranking in search results because Google penalises websites with frequent downtime. So, when choosing a web host for SEO purposes, be sure to select one with excellent uptime (aim for 99% or higher).

3. Go with a host that offers free SSL certificates.

SSL certificates are what give websites the https:// at the beginning of their URL (as opposed to http://). Having an SSL certificate is important for SEO because it increases security and trust—two things that Google values highly when determining where to rank websites in its search results. Luckily, many web hosting providers now offer free SSL certificates as part of their service. So, when comparing different hosts, be sure to check whether or not they offer this feature.

Check out all the services that come with our hosting packages on the services page here:

4. Pick a host with great customer support.

Customer support is critical for any business—but especially businesses that rely heavily on their website for sales and lead generation (which, let's face it, is pretty much all businesses these days). Why? Because sooner or later, something will go wrong with your website (it's inevitable). And when it does, you'll want to be able to get in touch with someone who can help you fix the problem as soon as possible so you don't lose any potential customers or sales. That's why it's important to choose a web host with great customer support; that way, if/when something does go wrong, help is just a support ticket or phone call away.

Asset ICT goes the extra mile to help support clients with a personalised service

See our reviews at the bottom of the page from Google and on


When it comes to selecting a web hosting provider for your business, there are many things to consider—but SEO should be at the top of your list of priorities. By following the tips outlined above, you can ensure that you choose a host that will help boost your ranking in search engine results pages—and help bring more traffic (and sales) to your website as a result!

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