If you haven’t enabled SSL on your website, you may want to in order to avoid visitors being shown your site is not secure. This is not just for pages with an insecure login/password field, it now covers any field, this is anywhere a user can input information on your web site.
This is keeping with Google’s push for universal encryption. The company is continuing to increase pressure for websites to enable SSL.
“Not Secure” warnings damage conversion rates
Nothing is going to kill your conversion rate faster than Google placing a “Not Secure” warning in your address bar or display a warning when a customer attempts to type in one of your website’s fields. It is not just Google, the other browsers are also adopting similar policies with regard to encryption and insecure websites.
Asset ICT provides free SSL certificates with all our accounts so there is no excuse to be caught out. If you need help or advice then please contact support as https://manage.assetict.com