If you subscribe to Google and get their notifications then you will be aware that on April 21st 2015 the new search algorithm will begin to be rolled out which will have a significant impact in your search results.
If you have not heard about this and have a web site then you need to take note! The new algorithm will expand the mobile-friendliness as a ranking signal for a site so that users will find it easier to get quality results that are optimised for their mobile device. This means that sites that are not mobile friendly will drop down the rankings within Google and may not appear in the search results.
If you would like to test your site to see how mobile friendly Google sees it then you can use their tool to get your result. Head to https://www.google.com/webmasters/tools/mobile-friendly/ and you can then analyse your site to see how it performs.
Mobile sites can vary from having a specific site setup for mobile devices or a responsive site which automatically adjusts to suit the device it is being viewed on. This site, www.assetict.com, is responsive so if you view it on a mobile device it changes how it displays without having to have a specific site developed and maintained for mobiles. To see how this works you can squeeze in the width of your browser window and watch how the site changes its layout to suit the available space of the window. Eventually the menu changes to a mobile friendly menu as you get narrower so that the content is easy to read and navigate.
If you have a site that is not mobile friendly and need some advice then feel free to contact us so one of our experts can help you move forward.